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The HANZO platform provides a flexible, adaptive suite of wireless data services and supporting tools that enable the deployment of on-demand, media and branded consumer wireless services supported by complete and real-time results reporting.
Through the combination of agile-based, in-house software development, best-of-breed open source platforms and next-generation infrastructure management techniques, HANZO ensures the continuous evolution of its platform and provides a scalable, high-availability, carrier-grade service.
With the HANZO Mobile Marketing Platform, any media or brand can create and launch customized mobile marketing products in a matter of minutes. The Platform can be accessed via the internet and provides a complete set of tools to build and manage media and brand-customized mobile products such as push (subscription) and pull content channels, feedback, elections, promotions, quizzes, tests, communities, WAP portals and downloads of multimedia content, from a one-stop shop with access to real-time reporting and cross selling tools.
HANZO hosts and manages the platform, applications and all related infrastructure required to maintain and distribute the content and services to mobile operators.
The HANZO platform, although initially deployed only in Brazil, was designed from the ground up to be fully internationalized and can be migrated easily to other markets.
Through the design and development of a database-backed, dynamic-standards-based resource bundle framework, the platform is fully capable of supporting the localization needs imposed by the flexible, adaptive nature of both the services and supporting tools. This framework allows for the on-demand customization of all platform messages.
The suite of supporting web tools recognizes the user-defined, browser-preferred language and presents a localized interface based on this preference.
Support for per carrier timezones and the ability to override timezone on a per user basis ensure the delivery of content on a schedule that respects a user's location.
In addition, HANZO has employed novel algorithms and processes to support the large amount of transactional data generated in order to provide real-time, service-based, reporting across multiple geographies. They ensure the continued scalability of platform reporting while respecting the required support for multiple time zones.
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